The Evolution of a Classical Music Powerhouse: A Conversation with Janis Susskind
The world of classical music publishing is often shrouded in mystery, but Janis Susskind, OBE, lifts the veil on her remarkable 46-year journey with Boosey & Hawkes. As she prepares to step down, Susskind reflects on a career that has shaped the industry and left an indelible mark on the world of classical music.
A Dynamic Career in a Changing Industry
Susskind's tenure at Boosey & Hawkes has spanned an era of immense change, both within the company and the industry at large. From the Telex machine and memos of the 1980s to the digital age, she has witnessed and driven the transformation of a once-sleepy business into a dynamic, globally connected enterprise. What's particularly striking is how Susskind navigated these shifts, adapting to new ownership structures and technological advancements while maintaining the company's core values.
Personally, I find it fascinating how Susskind's career trajectory mirrors the evolution of classical music publishing itself. The industry, much like Susskind's approach, had to broaden its horizons and embrace a more diverse range of composers and musical styles. This shift from a niche, orthodox market to a more inclusive and contemporary business model is a testament to her forward-thinking leadership.
Expanding Horizons, Expanding Audiences
One of the most significant aspects of Susskind's legacy is her role in expanding the company's repertoire. By signing composers like Steve Reich, John Adams, and Henryk Górecki, she challenged the status quo and brought a fresh perspective to the catalog. This strategic move not only diversified Boosey & Hawkes' offerings but also attracted a wider audience, especially the younger generation.
What many people don't realize is that this expansion wasn't just about signing new composers; it was about redefining the very essence of classical music. Susskind's insight into the evolving nature of the genre allowed Boosey & Hawkes to stay relevant and competitive in a rapidly changing market. This is a crucial lesson for any business: adapt or become obsolete.
The Power of International Strategy
Susskind's emphasis on international promotion is another key takeaway. By utilizing technology and building experienced teams in New York, Berlin, and London, Boosey & Hawkes created a global network that effectively promoted their composers. This strategy, especially evident in their anniversary campaigns, showcases the power of a well-coordinated international approach.
In my opinion, this is a brilliant example of how a company can leverage its resources to create a unified, seamless experience across different territories. It's not just about having a presence in various locations; it's about integrating these hubs into a cohesive whole, ensuring that each team is working towards a common goal.
Streaming and the Future of Classical Music
The impact of streaming on classical music is an intriguing aspect of this conversation. While it hasn't significantly increased financial returns, Susskind notes that streaming has broadened the listener base, potentially attracting new audiences to live performances, which remain the primary income source. This observation is crucial for understanding the evolving relationship between recorded and live music.
What this suggests is that the future of classical music, and perhaps music in general, lies in creating a symbiotic relationship between streaming and live performances. It's about using one to enhance the other, offering listeners a more immersive and diverse experience. This is a trend we're seeing across the music industry, and it's exciting to see how classical music is adapting to these changes.
Leadership Transition and the Road Ahead
As Susskind prepares to pass the baton to Steven Lankenau, her reflections on leadership and the company's future are insightful. She highlights the importance of embracing change, as evidenced by Boosey & Hawkes' growth with each ownership transition. This adaptability is a key strength, ensuring the company's longevity and continued success.
The promotion of Emma Kerr, who has worked closely with Susskind for 33 years, is a testament to the company's commitment to nurturing talent and ensuring a smooth leadership transition. This is a critical aspect of any business, and Boosey & Hawkes seems to have mastered the art of succession planning.
Final Thoughts
In conclusion, Janis Susskind's career at Boosey & Hawkes is a study in adaptability, strategic vision, and a deep understanding of the evolving classical music landscape. Her insights offer a rare glimpse into the inner workings of a leading classical music publisher, providing valuable lessons for anyone in the music industry.
As Boosey & Hawkes approaches its centenary, it's clear that the company's success is not just about the music it represents but also the people who shape its direction. Susskind's legacy will undoubtedly continue to influence the industry, serving as a reminder that innovation and a willingness to embrace change are the keys to longevity in the ever-evolving world of classical music publishing.
